Wool Oversupply Calls for Aggressive Marketing

American Sheep Industry Association Executive Director Peter Orwick, says that the sheep industry continues to deal with disruptions from COVID-19.

“All the remote work, people were not buying wolf sport coats will suits wall slacks. So we have a buildup of wool around the world, particularly in some of the coarser categories. There's just a ton of wool out there. The textile industry hasn't fully returned yet. So our market reflects that oversupply or weight says that they are focusing on export markets to move will supplies we typically export 60% of what we produce. So we've been very aggressive the last two years we brought on new salesmen, they're working around the world trying to find additional markets. We've been to Uraguay way we've been working like Egypt, for example, you know, traditionally China has most of that first stage will processing equipment, but we haven't been able to bring those buyers to the United States now for three years. We are planning on doing some reverse trade missions where we bring buyers I know we have two countries already committed to join us.”

In addition, Orwick says a will traders and sheep industry representatives recently attended the International Wool Textile Organization Congress that was held in Japan and moving forward they hope to build a profile of what textile buyers and their customers are looking for as a result of that meeting.