Ford Pro Intelligence Pt 1

Ford Pro Intelligence Pt 1

Bob Larson
Bob Larson
From the Ag Information Network, I’m Bob Larson. We see many Ford trucks and pickups on our farms or in our driveways, but “Ford Pro Intelligence” is taking a high-tech approach to improve your productivity.

Ford Pro’s Travis Hunt says it’s about more than just producing good trucks …

HUNT … “So, not just a vehicle company anymore, but also a true software development organization which we’re offering new subscription software services to help get more out of the Ford Motor Company vehicles that our fleet and commercial customers buy today.”

Hunt says their software can identify just about any vehicle problems before we’re even aware of it …

HUNT … “We don’t know what we don’t know, and now the vehicles are actually, proactively telling us there’s something wrong. It gives us a real opportunity to prevent those costly repairs.”

That real time data, Hunt says is the complete package …

HUNT … “You have a ton of advanced safety features within the vehicle designed to help the driver respond to the conditions and to keep them safe. But now we’re implementing all those same sensors and notification into the software package so a fleet manager or a person who’s operating a business can now understand what’s actually happening in the vehicle as it occurs.”

Tune in tomorrow for more on the new Ford Pro Intelligence and how it’s changing the way things are done on the farm.

Go to to learn more about Ford Pro Intelligence.

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