Optimizing performance of new inputs
Biological-based inputs have a lot of benefits, but they just don’t work the same way chemicals do. In order to make sure their growers are getting a good return on investment, Sound Agriculture are offering a performance optimizer. CEO Adam Litle says this determines if the conditions are right for the product.
Litle… “We've boiled it down to a few salient factors, like what is your pounds of N applied if you're on corn? What is your yield target? What is your pH? What is your organic matter? And what is your cation exchange capacity? So you don't even need all five. But with those five variables, we can give you a recommendation very simply, it's even on our website. It's called our Performance Optimizer to recommend whether you should use us to boost yield or reduce nitrogen or in few cases, about 5 - 10% of the time we'll recommend limited performance because we don't think it's gonna work as well, and you shouldn't buy the product. I think that is gonna be critical for not just us, but other companies to really maintain high retention, to make sure we're not just turning and burning through growers and that they're coming back and adopting them across their whole farm. Because at the end of the day, these sky high grain prices and fertilizer prices are not gonna last forever. And you need to be prepared for different use cases and data-driven decisions when the ROI gets a little tighter, and I think we're doing that uniquely well.”
The performance optimizer is available on the Sound Agriculture website.