Cheers: Busch Light and John Deere Partner to Help Farmers

Busch Light and John Deere announced a partnership to support farmers. Through the “For the Farmers” partnership, special edition Busch Light cans will feature John Deere equipment. A portion of the proceeds from will benefit Farm Rescue, a non-profit that provides critical material aid to family farms.

Dan Erdman of Farm Rescue says they are thankful for the promotion…

“We're humbled. We're honored and we're excited by the decision to choose Farm Rescue as the beneficiary of this kind of first time ever, co-promotion here, it's not something that John Deere has done in the past. But two fantastic companies that have teamed up for this “For the Farmers” can promotion, again it's a special edition Bush Light can decked out in that John Deere green and yellow and got the tractor on the front and agriculture in the background.”

For each case sold during its limited run, Busch Light will donate $1 to Farm Rescue, up to a maximum of $100,000, with John Deere matching Busch Light’s donation.

“It's going to make a huge impact on our efforts to support farm families going through crisis. And it also kind of thrusts us into a more of a national spotlight and just lets folks know who we are and what we do and hopefully connect us with more of those families that are going through a tough time, if it's injury, illness or natural disaster, who could use a free hand up from Farm Rescue.”