WSTFA Podcast Bearing Fruit Pt 1

WSTFA Podcast Bearing Fruit Pt 1

Bob Larson
Bob Larson
With today’s Fruit Grower Report, I’m Bob Larson. If you haven’t had a chance yet, check out the first two podcasts from the Washington State Tree Fruit Association, called “Bearing Fruit.” It is their latest effort to get tree fruit industry news out to members and anyone who’s interested.

WSTFA President Jon DeVaney says they figured it was about time …

DeVANEY … “This is something that we’ve been thinking about for a while. There are a lot of issues facing our industry and that we want to keep our growers, packers and marketers fully up to speed on. We also want to make sure that what’s going on in our industry is understood by the broader community of local residents, policy makers and anyone interested in what’s going on in the tree fruit industry.”

But, for members who like or prefer the monthly newsletter,

DeVaney says that will still be an option …

DeVANEY … “That’s a good way to absorb really large amounts of detailed information, but if you just want the quick summary of what’s going on, an electronic or recorded format really can work a lot better for them.”

The new podcasts though, DeVaney says are super convenient …

DeVANEY … “A lot of our growers and packers and all of their employees tend to do a lot of business from the road. If you’re driving from one orchard to another, sitting down to read a memo is probably not in the cards. You really want to be able to have something you can listen to and interact with from wherever you happen to be.”

Tune in tomorrow for the latest on the new “Bearing Fruit” podcasts from the Washington State Tree Fruit Association.

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