Will Farmers Find Markets for Regeneratively-Grown Food?

Tim Hammerich

News Reporter

There are consumers and food companies willing to pay a premium for more regenerative products. At the same time there are farmers adopting some of these practices that would welcome premium prices. But connecting these groups is not as easy as it might sound.

Hohenrieder… “So this is one of the challenges that I observed. That there are a lot of farmers who would like to transition and don't have a market for the output. And there are food companies who would like to source more regeneratively produced ingredients, and they don't know how to connect with the supply.”

That’s Grounded Capital Partners CEO Stephen Hohenrieder. He says he uses the term regenerative broadly to include any ecologically friendly practice.

Hohenrieder… “The markets are developing. And you see companies, large companies who are making announcements that they're going to buy more regenerativity produced ingredients. But I do think that right now, the best opportunity is for farmers to create direct relationships with the food companies themselves. And there are more organizations that are coming together that I believe are going to facilitate that. There haven't been a lot of great resources for people to date, but those resources are developing.”

Hohenrieder invests in mission-driven food companies that want to move their supply chains in more sustainable directions.