Improving Farm Efficiency with Technology

Tim Hammerich

News Reporter

When we think about agricultural technology, a lot of times we think about products like new inputs or machinery. But many inefficiencies at the farm level are actually operational. Boaz Bachar is the CEO of California-based FieldIn, which offers software to help growers find ways to be more efficient.

Bachar… “Our solution combined from one end a set of dashboards that you can make decisions and monitor what's happening in the farm. And from the other end, we are installing a set of sensors, for any type of farm machinery that transforms them into smart machines that can start the send data to the cloud within a couple of hours.”

FieldIn provides an easy-to-use set of dashboards for field work so that managers and employees alike can measure their performance against industry benchmarks.

Bachar… “As a reminder, when talking about commercial farming, we are talking about sometimes 50 machines diving and spraying at one night, (or) 100 machines doing harvesting. So basically you can plan, monitor in real time, then after the process the company or the platform, will analyze the data, compare it, and basically will provide the grower an outcome of how he can become more efficient and better in his next operation of spraying or in his next harvesting round.”

The company is currently focused on providing solutions tailored to speciality crop growers.