04/20/06 Prime rib sub

Prime Rib Sub A quick-service restaurant chain is introducing a new menu item. I'm Jeff Keane; I'll be back right after this with some comments. With the partnership help of the Beef Checkoff Program, Quiznos Sub franchises are introducing the Quiznos Prime Rib Sub. This will be the only sandwich featuring prime rib offered by a national quick-serve restaurant chain. For its' part, the beef Checkoff Program will provide in-store promotional materials, advertise on national television, mention the product on its' Web site, and send e-mails to Quiznos' list of customers. That familiar Beef Check Logo will be shown on all promotion and advertising that uses checkoff funding. You might remember Quiznos and the Beef Checkoff ran a similar promotion for the Steakhouse Beef Dip Sub. The endeavor was so successful that particular sandwich became a permanent menu item for Quiznos. Laurie Bryant, chair of the Joint Foodservice Committee of the Beef Checkoff Program states that for every checkoff dollar spent on these partnership promotions the foodservice entity will usually spend about fifty-six dollars. This year the Beef Checkoff Program will spend about $700,000 on this type promotions, that means an additional $39,200,000 could be spent on beef advertising and promotion. Now that's a decent return on investment. I hope the new Quiznos' Prime Rib Sub campaign is as successful as the Steakhouse Beef Dip Sub venture. I'm Jeff Keane.