Farm Software Pioneer FarmLogs Acquired by Bushel
Many ag technology companies have come and gone over the past decade, and only a few have endured to build widespread adoption. One of those that has persisted is farm software provider, FarmLogs. The Michigan-based company recently announced they were being acquired by Bushel. Co-founder and CEO Jesse Vollmar says their understanding of farmer customers has been instrumental in their success.
Vollmar... “What are the farmers' problems? Well, a farmer needs to digitize information about their business. They need to understand their cost of production. They want to make optimizations to the logistical kind of execution of getting the farming work done. And so we found a number of different ways to apply data and help them organize data about their farm business that would allow them to make those more strategic decisions. And we did it with a focus on user experience. This actually worked really well because at that time it was just something that every farmer was looking for was software that was their friend, not their enemy. And we ended up signing up today we have over 110 million acres of land being managed on FarmLogs. That's over 50,000 active farms on the platform using our product throughout the day to run their farm business and get information about the conditions of their fields. And so it's been a pretty exciting journey.”
Vollmar says he’s excited to join forces with Bushel to offer customers even more tools to help with marketing and p&l management.