Aromyx Can Predict Consumer Taste Preferences

Tim Hammerich

News Reporter

To bring a new crop variety or food or beverage to the market, the question of “will the consumer like it?” is not always an easy or cheap one to answer. A new startup company, Aromyx is out to change that by digitizing smell and flavor to predict what customers will and won’t like. Here’s CEO Josh Silverman.

Silverman… “We find over and over again that, you know, sure, we can say it tastes good to us. But trying to predict is a consumer going to like, it is a really hard problem. And it's a thing that nobody really has a good answer to.”

Silverman says with their testing, they can really provide granular data on which consumers will like it, and why.

Silverman… “What we're doing is taking the core biology of the human nose and turning it into actionable data insights. So the ability to create quantifiable measurements of taste and smell for the first time. Which allow us to then when, you know, somebody says, yes, my product tastes great. You know, to actually have some real data behind that, to be able to say, well, it tastes great for this reason to these consumers, to allow us to design better products that target those consumers. But also to help market these products to communicate to the consumers why is this product tasting better. Why should they take and gamble and pay money for this product that they've never tried before?”

Learn more at Aromyx.com.