04/19/06 Burger Kings Offensive Campaign

Burger King is struggling to hold their own against the other fast food dynamos and in my opinion losing. Burger Kings CEO changed advertising agencies he was looking for in his words, , next level innovative advertising to connect with core customers." Who are his core customers? Not mothers whose skin crawls at the thought of the Cheesy Angus guy pitching burgers to their teens. Burger King's chicken sandwich campaign using a revolting rendition of a rodeo with a man in a chicken suite being ridden by another deranged soul is degrading cowboys and the sport of rodeo . On the web, at subservantchiken.com the same chicken acts in an interactive "peep" show that mimics an internet sex cam allowing visitors to trigger perverse acts. The chicken draws the lines at truly nasty, yet is fowl enough, he smokes a cigarette and vomits on command. Vomiting and cigarettes aren't what I want associated with my fast food. Sorry Burger King, Mickey Ds , Wendy's or the the little Jack in the Box fellow will be getting my bucks. I don't buy offensiveness.