Ag Data Revolution

Tim Hammerich

News Reporter

We often talk about data in this report and its importance to the future of farming. But data in itself is really not all that valuable. What’s valuable is when you can easily collect data in a consistent and standardized way, so that it can feed valuable tools. In that way, data is not the goal, but more of the fuel to make new technologies run effectively. Jordan Lambert says the access we have to data today makes this a special time for agricultural technology, in particular the dairy producers she works with.

Lambert… “I think now is kind of a really special moment in the ag industry generally, because we're starting to get really good at things like machine vision in-line sensors that are managing more than just weight. So there's several companies out now that. Are checking out. What is the somatic cell count of the milk as it's moving through the parlor line? Is she pregnant or not? You can see that in the milk. For instance, SomaDetect is one of the companies that does an in-line sensor, that detects pregnancy. And traditionally, as a veterinarian, you had to arm in that cow and, and feel for whether or not there's a baby there. If you can do that in-line in the milk that went from an extremely manual process to a much more passive one. And that's definitely the cusp of the revolution that we're standing on. For sure.”

Lambert’s company, VAS provides data visibility to dairy producers.