Funding For Colorado Proud
A bill working its way through the state legislature could send as much as 2.5 million dollars to the Colorado Department of Agriculture for its Colorado Proud Program.
The Funding Colorado Proud bill is expected to pass. The money should help agriculture businesses create new resources and enhance marketing support among other needs.
Colorado Proud Marketing Specialist Danielle Trotta says this an opportunity for Colorado Ag businesses to give them feedback about how exactly they’d like to see the money used.
Trotta: “We did send out a survey of all of our members and stakeholders because we really want to know what business owners, organizations, producers want us to do with the funds that would be most resourceful in this time moving forward from the pandemic. We’ve got some big ideas that we’re looking into with retailers and reaching out to consumers to get Colorado Proud front of mind in our state and the consumers that live here. But we still would love feedback so that there are other areas that we can put more resources into for folks.”
Some of the questions the CDA would like producers and ag stakeholders to answer are how optimistic they are about their businesses in the coming months and whether they anticipate their operations and companies will grow as the state recovers from the pandemic
The Colorado Proud program educates consumers on shopping, finding, and purchasing Colorado grown and produced products. It also helps producers and business owners use marketing opportunities by using the Colorado Proud logo at no cost. More than 3,000 producers, business owners, retailers, restaurants, and farmers’ markets participate in the program according to the summary of the legislation.