2021 Agtech Prediction: Farmers to Embrace Experimentation

Tim Hammerich

News Reporter

The start of a new year often brings new predictions for what 2021 may have in store. Ceres Imaging, a company provides farmers with high-resolution aerial imagery and support, came out with their four agtech predictions for 2021. The first of which is that growers will embrace experimentation.

Madgavkar… “I think the general things that we're observing, even before 2020 and COVID, are a lot of change. Change with the weather and, you know, weather variability, climate volatility. Change in commodity price environments. Change in labor conditions.”

That’s Ash Madgavkar, founder and CEO of Ceres Imaging. He says all of this change and volatility have cause some farmers to look for new tools and processes.

Madgavkar… “What we're seeing is farmers taking increasingly new looks at experimenting with different ways of doing things, and being even better stewards of the land by using technology, (and) by using different inputs. And so what we're observing is like an openness to new ways in order to adapt to a lot of the changing context that farmers are facing.”

I’ll bring you more of Ceres Imaging’s 2021 agtech predictions on an upcoming report.