Increasing Return on Investment of Agricultural Technology
Farmwise is a San Francisco-based company that creates proprietary automated equipment for vegetable growers. Cofounder and CEO Sebastian Boyer says technology in other industries are making new agricultural technology cheaper.
Boyer… “Ten years ago, building what we're building today would have been nearly impossible or would have cost 10x, what it's costing us today. And that trend is continuing right now. And the main driver for the cost decrease of the technologies we're using, is that other industries are deploying these technologies at scale. So we think about warehouse automation. We think about obviously self-driving cars. These types of industries are in effect using very similar technologies to the ones that are relevant to automate farming tasks on the field.”
But these technologies can’t just be lifted from an outside industry and dropped on farmers. They must integrate seamlessly with existing farm operations.
Boyer… “At Farmwise over the past few years like we iterated a lot on our go to market strategy and business model to really make sure that we fit well into growers existing constraints and existing workflows. It's not enough to build technologies that are great and that are working properly. You need to think all the way through how growers are going to use it, and how is it going to be integrated into their daily workflow.”
Learn more about Farmwise at www.Farmwise.io.