Idaho Potato Commission
“Growers are the backbone of the Idaho® potato industry and I’m pleased to welcome Ron, Mark and Eric, all growers to the Idaho Potato Commission. With close to 100 years of farming experience between the three of them, their insight into how to grow and market a quality crop while mining through these unprecedented times will be invaluable,” said Frank Muir, President & CEO, IPC.
Every marketing program the IPC initiates, whether it’s advertising, public relations, retail promotions or social media, is designed to encourage folks to proactively look for the “Grown in Idaho®” seal and meet at least one of three overarching goals:
Stimulate demand for all Idaho-branded potato products domestically and internationally.
Educate consumers that Idaho® potatoes are nutritious, heart-healthy, and relevant for today’s lifestyles.
Build consumer and customer loyalty in seeking “Grown in Idaho®” products.
Nine Commissioners represent Idaho® potato growers, shippers and processors. They are nominated by industry peers and selected by Governor Brad Little. The Commissioners are: