The Power of Meat 2
“The Power of Meat” is a study that has been done every year for more than a decade.
The study helps us understand more about consumers, what motivates them, and what consumers look for when they shop for meat.
Anne-Marie Roerink (ROE-rink) is a food researcher...
“To me, food is a fascinating category to look at as a researcher. We’ve been doing the Power of Meat on behalf of the Food Marketing Institute and the National North American Meat Institute for 14 years now.”
One of the more interesting findings of the latest report deals with the next generation of shoppers. Roerink explains transparency is extremely important with with Millennials.
“We have a lot of opportunity to connect with Millennials in new and different ways. It’s also a lot more need for transparency as we call the fancy word but wanting to know more about where does it come from, where did the meat, where was it raised, how was it raised, what did it eat and I think that is a huge opportunity for producers to connect with consumers on. To me transparency is the currency of trust and the more we can show, the more the consumer will start to link again to the brand and to the eating experience and that just means a win all the way around.”
Roerink shares her insights in “The Power of Meat” report from the American Hereford Association.
You can learn more at Hereford.org