The Power of Meat
Understanding what motivates consumers – today, especially -- requires complex research and analysis.
Anne-Marie Roerink (ROE-rink) is a food researcher who has conducted “The Power of Meat” study for more than a decade.
She says, every year, they ask 1,500 consumers detailed questions about their meat purchases.
“We tend to look at consumer behavior and attitudes a lot, so that means what does a consumer do in the grocery store, how do they interact with our food at home? What are their attitudes as it pertains to the meat category and specific and with all of that information we hope to help the meat industry all the way from farm to fork as we say, and be better at really meeting the needs and the wants, which is a big thing in today’s environment of the consumer.”
You can learn more at Hereford.org