The California Walnut Industry Wants to Increase Snacking of that Product.
We did some extensive packaging research across, key demographics and even had some concepts presented and so forth. And we landed on, we feel is just a great design, very eye catching and pops on shelf. Each flavor has its own main color, but the Diamond logo of course is prominent on all eight flavors.
Kozlow said Diamond Foods has really given itself the best platform they think to move walnuts into a major snacking category. “So much so that we've actually even trademarked a tagline of Walnuts Made For Snacking. We've had Made For Homemade as has been our tagline on the culinary and the baking and the cooking side of the brand for the last four or five years, so we took that and massaged it a little bit into the stacking category,” explained Kozlow.
“Now we have Walnuts Made For Snacking, which I think is it works well to the brand's advantage and then really just communicates to the consumer. Okay. Yeah, these are meant to be snacked on. Open the bag and start eating them , no different than any other snack nut on the market,” he said.