The Values of An Almond Grower Matches the Majority of the Public
“According to the US Farmers and Ranchers, in a recently published report it showed that 62% of American consumers say they want to shop at establishments that share their views,” noted Frantz. “And what are those views? Those views are climate change, in fact, Millennials have grave concerns about the impacts of climate change. They want safe and healthy food, that's been raised in a way that if there's pesticides used, they're done in a, in a environmentally conscious way. They want sustainability, which means stewards of nature, and policies that are supportive of both fish and animals,” Frantz explained.
“And they want to buy from people who care about their community and their employees and their employees families,” Frantz
For Frantz this is a striking message! Because if you were to ask most farmers that I know, my neighbors and friends, those are exactly the values that we stand for,” said Frantz. “So we share the same values as many of the people who we see as having a different worldview than us, but reality, I believe if we do a better job showing the family values, the pro- stewardship values that our family farms have always held that we can foster a closer connection to our customers--the people who eat our food,” he said.