"It's ranching and that's what we do. We have highs and lows in the market and we weather the storm and if we can sell on a high its a good day," said Winegar.
And in decades never has ranching been so important?
"Yea, I agree with that for sure, and the ranchers are doing a much better job. Ranchers handle the cattle better, they are conscientious of the vaccines and the antibiotics and making sure the product placed in front of the consumer is a good product," said Winegar.