Nut Crops Are A Heathy Choice
Eating more healthy includes eating lots of nut crops.. Pam Graviet is the senior marketing director of the California Walnut commission.
“That desire for people to eat healthier in general is definitely driving that consumption globally,” Graviet said. “That's benefiting us as walnuts, as well as Allmans pistachios, any of the nut category, because people do want to have healthy ingredients, they want more natural ingredients, they want to know where their food comes from and that's kind of a global situation.”
And the market is strong for the California Walnut industry.
“The markets where we have traditionally been strong remain very strong for us,” said Graviet. “We've seen some significant growth in Japan, which most people view as a mature market. However, you've got an aging population and that population wants to make sure that they're making healthy choices.”
And nuts in general falls into those choices and walnuts, particularly because of their Omega-3 fatty acids and they're easy to chew. “They're used for snacking. They're used extensively in baking and large commercial bakeries make a variety of walnut bread, and it's an easy way for a consumer to have their walnuts,” Graviet said.