"Every time I speak at a conference there's always a group of people who come up to me afterwards and say 'you're big food'. It's not meant as a compliment. It's meant as sort of a 'You're like big tobacco you know, that's kind of how we view you.'
He says this distrust could be reduced by food companies and food stores somehow giving to consumers what surveys indicate they want. They want to understand where their food comes from. 'They want to feel good about it.' But right now, Harig says many shoppers are experiencing instead...' loss of trust information overload, people don't know where to turn'... or who to believe and these are not Harry's personal opinions. all this based on extensive surveys and interviews with consumers.