Demand for Better Beef
Some people might worry that we can't keep producing better and better beef. Is that goal sustainable? Here is what Mark McCully with Certified Angus Beef has to say.
Beef providers continue to look to genetics to produce phenomenal females and, in the end, high-quality calves.
For consumers, it is about the ideal steak. But those in the business know, those high-marbled and flavorful steaks start in the pastures where cows with the best genetics as well as proven performance graze will continue to increase in demand.