Helping Consumers Rethink the Ranch
Promoting beef has become more complicated than it was in 1992 when your beef checkoff kicked off the "Beef. It's What's for Dinner." brand.
That's why "Rethink the Ranch" was born.
As your checkoff is re-introducing consumers to beef during this 25th anniversary of our iconic brand, we're also introducing them to the real ranchers and farmers and their real stories about how they produce beef.
You see, sometimes people assume that their beef comes from a nameless, faceless entity. But we – and you – know that couldn't be further from the truth. Rethink the Ranch is a campaign to highlight the humanity behind beef production; to connect consumers to the process AND the people!
Remember tune in for the Agri Beef Minute each Wednesday. Agri Beef Company. Real Family, Great People and Exceptional Beef.
That's your Land and Livestock Report-I'm Russell Nemetz.