12-20 NWR Fake Milk

12-20 NWR Fake Milk

David Sparks Ph.D.
David Sparks Ph.D.

This is your Northwest report for Tuesday, December 20 on David Sparks and those of you who are in the dairy business in the Northwest are going to be delighted with the actions of two Congressman. Idaho Congressman Mike Simpson (R-ID) and Congressman Peter Welch (D-VT ) along with 30 other members of Congress, today urged the U.S. Food and Drug Administration (FDA) to exercise its legal authority to investigate and take action against the manufacturers of products they falsely claim to be milk.

 

Dairy farmers continue to be buffeted by extreme financial hardships.  Since 2014, milk prices have plunged 40 percent. During that same time, there has been a surge in the mislabeling of imitation "milk" products, including beverages produced from almond, soy, and rice.

 

In a bipartisan letter to the FDA, the coalition objected to the mislabeling of imitation plant-based products that do not have the unique attributes and nutritional value of milk, yet are marketed as milk.

 

"While consumers are entitled to choose imitation products, it is misleading and illegal for manufacturers of these items to profit from the "milk" name," said the members. "These products should be allowed on the market only when accurately labeled. We urge FDA to enforce this matter by requiring plant-based products to adopt a more appropriate name that does not include the word 'milk'."

 

 "You haven't 'got milk' if it comes from a seed, nut or bean," said Jim Mulhern, president and CEO of National Milk Producers Federation. "In the many years since we first raised concerns about the misbranding of these products, we've seen an explosion of imitators attaching the word 'milk' to everything from hemp to peas to algae. We don't need new regulations on this issue, we just need FDA to enforce those that have been on the books for years."

 

USDA trade analyst Bryce Cook said in 2016 "The United States sold $129.7 billion worth of agricultural products to the world, $20.3 billion of which went to Canada, $19.2 billion worth of which went to China and $17.7 billion worth went to Mexico."

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