Role of Fresh Sliced Organic
Over the last few years we have been seeing organics make a significant move into the fresh fruit market. The next logical step would be into the sliced arena where fresh fruit is sliced and packaged. Tony Freytag, SR. VP Crunch Pak talks about this market.
FREYTAG: Why organic, why sliced? I think we started out earlier on the introduction and it was discussed that sliced was really started out as a convenience about 15 years ago. We've grown and we've grown really with the help of many of you. So supply and demand. Our sales have grown but we're really dictated by the supply that you grow. We all know there was a dip in some of the plantings and conversions and transitions over the last few years so of course that affects us now.
Freytag says that almost one-third their business is organic.
FREYTAG: Ten months of the year we are domestic and usually one to two months a year we have to pull fruit out of Chile. We don't have the luxury of saying we're in, we're out. As a value added supplier when you talk about CPG, value added in produce is the same thing. If it's on the shelf it had better be there 365 days of the year.
And he talks about organics.
FREYTAG: Organic is mainstream. It's not a trend. It's here. All of us or anybody that's in the marketing business this day spends a great deal of time talking about the millennials. It is the largest population boom in all of our history so we have to figure out how to address them.
That's today's Fruit Grower Report. I'm Greg Martin on the Ag Information Network of the West.