Making Sense of Marketing

I’m Lacy Gray with Washington Ag Today.

The WSU Extension Women In Ag Conference is a unique conference which happens the same day in 30 locations throughout the northwest. Keynote speakers are video conferenced to all of the sites and then the rest of the day the conference is made up of a panel of local women speakers and then usually a local speaker or activity. This will be the 4th year for the conference, and WSU’s Margaret Viebrock says that the February 21 event is a day of learning, inspiration and networking for women farmers.

VIEBROCK: It’s quite a unique opportunity for women to come together and not only network with each other but learn some new skills. But particularly this year we’re looking at “Putting Your Best Boot Forward” and the topic of making sense of marketing.

Viebrock says it’s important that women in agriculture are able to talk passionately and positively about what it is they do.

VIEBROCK: So often times people are asked “tell me about your farm”, and we need to have women more engaging so they can talk about what they do and be interactive with their audience, whether it be through the selling process, if they’re marketing their product, whether they’re talking to legislators, whether they’re just talking to their neighbor who doesn’t understand best management practices or how they grow their food; so we’re going to teach them some marketing skills.

Viebrock will be back on Monday to talk more about the marketing tips and strategies that will be covered during the Women In Ag Conference taking place simultaneously in 30 locations in Washington, Idaho, Oregon and Alaska February 21. To register for the event visit womeninag.wsu.edu.

That’s Washington Ag Today.

I’m Lacy Gray with the Ag Information Network of the West.