What happens when you try to promote “Meatless Mondays” on a University campus smack dab in the middle of America’s Heartland? It gets shot down in a hurry. Earlier this month a committee of the Association of Students at the University of Nebraska-Lincoln, a land grant institution, proposed a resolution to promote “Meatless Mondays” on campus. Their aim - to lessen what they considered the adverse effects of beef production on the environment. When word got out around campus about the resolution more than 100 ag students at the college formed a coalition to oppose the proposal at the student senate meeting. Numerous students opposing the resolution cited the fact that UNL is a land grant university in one of the top beef producing states in the nation, attended by students whose families’ livelihoods depend on livestock production. One student who is an animal science major told the group gathered at the meeting that “Not only is agriculture the backbone of this University, it’s the backbone of this state.” After hearing facts and personal stories about livestock production from the many students who opposed the “Meatless Mondays” proposal the student senate voted down the resolution with a clear majority vote.