Idaho based J.R. Simplot Co.'s new genetically modified potato has been approved by the USDA, but that doesn’t mean squat to one of that company’s oldest customers - McDonald’s. McDonald’s will sell high, calorie, high fat, high sodium, high sugar ladened foods at its stores, but when it comes to a genetically modified potato; then they draw the line? DNA alterations to the “Innate” potato were done so it produces less acrylamide, which is suspected to be a human carcinogen; it also resists bruising. McDonald’s has not taken this stance on gmo potatoes because they are concerned about the health properties of gmo foods; they’ve done it because of the PR hit they would take if they didn’t, because the general consumer knows what a gmo vegetable is; they just don’t know or understand how it’s produced. Interesting note, the “Innate” potato’s DNA is still 100% potato, containing genes from wild and cultivated potatoes. Still not sure? Then go to simplotplantsciences.com to find out how “these potatoes pose no environmental risk, create no harm to other species, and grow just like conventional potatoes…”. Don’t be frightened, be informed.