Attempts to impose high “sin” taxes on such foods as cookies and cakes, chips, certain dairy products, sodas, and even hamburgers has for the most part has been unsuccessful. High taxes don’t seem to be the magic cure-all for overeating. In fact, studies have shown that when faced with a 10% soda tax consumers only purchased fewer of these sugary drinks for about a month, then they returned to their pre-tax buying habits. It has been proven then that such attempts to modify consumer eating habits with taxation don’t actually change behaviors or food preferences - irritate, annoy, challenge, but not change. Contrary to what most food activists and even some legislators believe, the vast majority of consumers are fully cognizant of the fact that moderation in all things is the key. Making certain foods and drinks more expensive isn’t the answer for the nation’s obesity problem. The answer has always been and remains in each individual taking responsibility for their own health and lifestyle choices.