Return for Beef Checkoff Investments

Return for Beef Checkoff Investments

New research shows that beef producers are getting a huge return for their beef checkoff investments. According to Cevin Jones, a cattle feeder from Eden, Idaho and chairman of the Federation of State Beef Councils, the size of the return on the $1-per-head beef checkoff assessment was a surprise.
Jones: “I was not expecting, and I think many people were not expecting, a return on our investment of $11.20. I thought it was going to be positive. I had no idea it was going to be that positive. Research kind of shows that for checkoff programs the average is around $6 return for every dollar invested, and we’re at $11.20, nearly double that. It’s a phenomenal rate of return. Producers should be very happy about how their checkoff dollars are being invested, and that they’re getting that kind of return for the industry.”  
Jones says the committee structure that helps provide input to the beef checkoff program also supports the grassroots nature of the effort.
Jones: “That’s the key to having a successful checkoff, I think, is having that producer involvement and that producer input. We all know what we need to do. We know what the story is we need to tell. We know we need to do research and have the foresight to do the research then go out and promote our products. And so having all that involvement is really key. And it really gives us good buy-in to all our programs, too. And then the contractors, I think, see that, and so the quality of the programs coming forward is phenomenal. And again that state and national partnership is working to bring it all together.”

 

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