Chenal and Farmland

ISDA employee Chenal Tewalt, a rancher, contacted the production company to see what it would take to bring the film Farmland here. "I have spoken to a number of people who have seen the film. And their reaction? There are sometimes disparate voices in agriculture but in large part it has been very positive. I know the movie works hard to portray an inclusive message about agriculture and show that different people make different choices on their farms and ranches and those choices are often market driven. So it is not adversarial but very inclusive of different kinds and different methods of production. One thing we can sure say is that it isn't any Food Inc. that is right. It is specifically in response to movies such as Food Inc. or oh am OMGGMO, in fact this is the first time we have had a movie of this caliber portray a positive and often untold story of what it takes to bring food to the table. It was not supposed to be coming to Boise but you were instrumental in making it happen. It wasn't going to come anywhere near to us, not Idaho, Montana or Wyoming. I think that was a mistake and I know, on the production side, they are limited as to how many markets they can get this to. It's expensive and we know that and we asked them what it would take to get the movie here. We were told the dollar amount and I reached out to Idaho agricultural groups including commissions, associations, boards and we have a wonderful team that also thought this was an important project so they have come up with the funds necessary to do this.