3-28 IAN Double R Ranch

Here we are living in beautiful Idaho which is replete with Albertsons stores. What is the meaning of that? It's all good. Finding top quality beef like the Double R Ranch brand just got a lot easier according to AgriBeef's Retail Sales Manager, Jeff Van Lith: "Back in August we met with Albertson's and formed an agreement that AgriBeef and the Double R Ranch brand would be the exclusive beef provider to 32 of the Albertson's stores in Idaho. They call them Idaho stores but also includes Ontario, Oregon; Elko, Nevada and Jackson, Wyoming."

Double R Ranch has a reputation for quality beef and that is a big key to this partnership according to Van Lith. "We wanted quality product. Quality cattle produces quality beef and we knew those cattle come from the northwest so one advantage to producers locally in the northwest is that the cattle in the Double R Ranch program that are being sold at the Albertson's stores comes from the northwest. Albertson's likes that agreement because they are big into local and this provides them some sort of local relevance to the program." The Double R Ranch brand beef is being showcased at these 32 Albertson's stores and they may look to expand that in the future. "Albertson's does have store in Washington, Oregon and Northern California but we are going to take a wait and see approach at this time."