Anti-Cheese Ad Disclaimers

The newest anti-cheese billboards featuring an overweight man and woman that the Physicians Committee for Responsible Medicine erected in upstate New York are not getting quite the response that was hoped for. And what did this non-profit group with less than ten percent of their members actually being medical professionals really expect to happen in a state that has a large number of dairy producers and dairy lovers? Contrary to what PCRM would like the average consumer, parent, and school officials to believe, eliminating a food group, such as dairy, from school lunch programs would not be conducive to a healthy, balanced diet. What it would be conducive with, however, is the vegan diet and anti-animal agriculture agenda that this PETA offshoot group supports. Interestingly, the PCRM has been denounced by both the American Medical Association and the National Osteoporosis Organization. Dean Norton, with the New York Farm Bureau has a rather brilliant idea - PCRM should be required to have ad disclaimers much like actors in commercials, “I’m not a dietitian, but I pretend to be one on TV.”