Restaurant Customer Service

Does it come as any surprise that if you are satisfied with your restaurant meal you will revisit that establishment again and even recommend it to your friends, yet this is exactly why the global marketing information service company, J.D. Powers and Associates get paid the big bucks. The group utilized a Customer Commitment Model that had been developed to track customer satisfaction with over 100 chain restaurants for the 2004 restaurant satisfaction study. It is no surprise for those of us that love Olive Garden that they ranked the highest among family/casual restaurants in both the West and the Mid West. In fact here out West they topped the list in three out of four categories; eating environment, meal and service. According to the JD Powers report, restaurants can advertise all they want but unless they provide customers with an excellent experience every time all the advertising will be in vain. (And it took hiring a marketing research firm to that out! Why didn't they just ask us?) I'm Susan Allen and this has been Food Forethought.