1-6 IAN Cauliflower

 Would you care to crack open Doug or Doris’ head when you make your next stew? They’re encouraging it way down under in Australia.  Hi, time David Sparks, and while it may sound like some exotic new recipe for a nosy neighbor, the head I’m referring to isn’t a cranium, it is a cauliflower. Yes our Aussie friends have come up with a new way to sell an old favorite veggy to a new and younger market. I’ll have more in just 1 min.

Creative packaging gives personality to a cauliflower is what the headline said in an Australian  publication. An Australian design agency created some very innovative cauliflower packaging for a family-owned vegetable production business in South Australia. The packaging, which has won several awards, features one of 4 names. The names, Doris, Bob, Doug and Shirl were carefully selected to evoke a sense of nostalgia by possibly reminding consumers of their parents or grandparents generation. Recipe suggestions for each serving accompanies each name. For example, Doris can be a little shy, but once she is mixed with other vegetables in a stirfry, she becomes the life of the dish. The advertising company would like to believe that the packaging fosters a personal and emotional connection to what might otherwise be considered a boring vegetable. With that kind of marketing  I would bet that George Bush would actually like broccoli.