Click to be Counted!
Welcome to Open Range, I’m Susan Allen. Stay tuned because after the break I’ll check in with our field reporter, Greg Martin for the AgriBeef Minute.
I’m Greg Martin with today’s AgriBeef Minute. Jenifer Johnson, Vice President of Development with the Idaho Foodbank is asking people to visit their website, BeefCounts.org to help make a difference in feeding the hungry.
JOHNSON: Every time someone clicks “Count Me In,” they enter their zip code and their email. We don’t sell or rent those names or anything like that but they do get a newsletter if they want to be kept informed. There’s a little button that they can click on there it says count me in and then you’ll see a little steak go into a box
The campaign was launched at this year’s Idaho Cattlemen’s annual meeting in November and Johnson says it represents a serving of beef that will be donated by the beef industry.
JOHNSON: The beef industry is donating. We do have an order coming in for December for our Beef Counts for the holidays. And this is a way of representing all of the different servings that are going to be provided through the beef industry.
She says they use social media a lot to reach out to consumers.
JOHNSON: We started brainstorming different ideas we could use for social networking or social media approach and so most of this has been going out using Facebook and Twitter.
I’m Greg Martin and that’s today’s AgriBeef Minute.
Thanks Greg. Don’t forget Greg will be back each Wednesday with the AgriBeef Minute. Agri Beef Co - Real Families, Great People, Exceptional Beef. I’m Susan Allen.