Supermarket dieticians good for potato sales

This update brought to you by Syngenta. You can expect more than just a product solution from Syngenta. We’ll work with you to create long-term plans so you can be profitable this year and keep farming for years to come.

We are checking back in with Palouse region wheat grower Kirk Moser, who says he has just given his spring wheat a second fungicide application to protect it from stripe rust.

Moser: “We have put on a second application of Quilt at this time just to try and cover the crop for the next 20-days or so. (Hoff) Otherwise how is the progress on both your winter wheat and spring wheat in development? (Moser) Surprisingly the spring wheat has really caught up with the winter wheat. Heading date at best probably only ten days apart from the winter wheat. So I think as harvest gets here we will be able go right through the winter wheat into the spring wheat and there won‘t be much waiting time there.”

Thanks Kirk.

For wheat growers concerned about ACCase herbicide resistance, Syngenta recommends new “Sierra” herbicide as a rotational tool. When it comes to broadleaf weeds, we’ll work with you to identify a solution to remove weeds and allow your crop to flourish. Visit VoicesAcrossthePlains.com for more.

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Farm and Ranch Report July 13, 2011 In recent years food retailers have been hiring or engaging registered dieticians to help their customers make healthier food purchasing decisions. Meredith Myers with the U.S. Potato Board says this has been a positive development for potatoes at retail.

Myers: “Nutritionists are quite frankly are for the majority very strong supporters of potato nutrition. They believe that potatoes should be part of diets. So these supermarket RD‘s have been tremendous allies in the quest to reach consumers with the potato nutrition profile.”

The Potato Board worked with a major retailer and its registered dietician this past May where potatoes were part of a Mediterranean Diet demonstration.

Myers: “Consumers would go from the demonstration table over to the area of the store where those products are available. We know this historically and anecdotally that when demonstrations are done in-store you definitely see a lift in sales.”

The U.S. Potato Board hosted a supermarket registered dietician webinar in June through the American Dietetic Association. Myers says that led to the establishment of relationships with several dieticians the Potato Board now works with.

That’s the U.S. Potato Update. Brought to you by the United States Potato Board, maximizing return on grower investment. I’m Bob Hoff for Northwest Aginfo Net.