Pepsi's HSUS Contribution

Interestingly, disturbingly, sadly, all would apply, the HSUS is currently in the number one position to be awarded $250,000 in funding from this month’s Pepsi Refresh Project. Started in January 2010 PRP awards funding to people, businesses and non-profits whose ideas have a positive impact on their community.  To those not knowledgeable as to the true nature of the Humane Society of the United States it would seem the HSUS was a prime candidate. In actuality, there are several factors listed in Pepsi’s own rules regarding their Refresh Project that the HSUS violates; primarily that applicants are barred from challenging current laws, disparaging any products, services, people or other organizations, or suggesting the boycotting or taking negative action against any business or enterprise, and last but certainly not least when it concerns the HSUS, applicants are not to advocate any political agenda. And that doesn’t even scratch the surface when it comes to the HSUS and what PRP applicants are not supposed to do when it comes to visual media and advertising. It will be interesting to see how this pans out for both Pepsi and the HSUS.  In the meantime, Coke anyone?