Fruits & Veggies: More Matters

The Fruits and Veggies - More Matters campaign had a very modest beginning, with a lot of producers being unfamiliar with the initiative. But like the Grinch's heart, the project started out small and then started to grow. The fresh produce program began in order to help people make the healthy choice of having more fruits and vegetables in their daily diet. Most people know the importance of eating veggies and fruit but find it hard to include them in their daily routine, myself included. Part of the problem I've encountered as a mom and grandma is coming up with new and tasty recipes which incorporates these two very important food groups. It can be a challenge to say the least. While Michelle Obama has an entire White House kitchen staff to help her in supplying her family with a diet rich in fruits and veggies I have to rely on my own creativity, and that can be quite challenging at times, to say the least. That's where a visit to the Fruits and Veggies - More Matters website came in real handy. There I found nutritional info, kid friendly recipes galore, and even meal planning and shopping tips. Eat your heart out Michelle!