Information Technology Part 2

Information Technology Part 2

Information Technology Part 2. I’m Greg Martin with today’s Fruit Grower Report.

Information technology is a relatively new concept. In the last 20 years or so we have learned to embrace the realm of computers and software programs to more efficiently utilize data. But interestingly some of the younger generation of farmers is looking backward.

MITCHELL: Often the newest generation is learning from their fathers and grandfathers and mothers and grandmothers and they are adopting the practices of their parents rather than bringing the technology that they’re more familiar with because they had it in school to their industry.

That’s Pam Mitchell, CEO of SureHarvest, a company that provides solutions for growers and agrifood companies pursuing sustainability strategies. So how does a company that provides information software bring their point home in this instance?

MITCHELL: Is the transparency of their farming operation and what if they weren’t there, went on vacation or they wanted to transfer this to the next generation. How available is that information?

Many people keep pertinent information in their heads. Mitchell will be speaking on this at this year’s Annual Washington Hort meeting in Wenatchee.

MITCHELL: Often what is being tracked is the critical pieces of information; yield information or pest pressure information or water use information. The value of putting that into a database is that you can start to see the relationship between those without having to do any extra steps.

That’s today’s Fruit Grower Report. I’m Greg Martin on the Northwest Ag Information Network.

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