Tweeting Pink

Tweeting Pink. I’m Greg Martin with today’s Fruit Grower Report.

It seems everyone is doing it. Blogging and tweeting. It has pretty much become the norm and many businesses are taking advantage of its one-on-one ability to get a message across. Alan Taylor with Pink Lady America says it was a natural fit.

TAYLOR: We were finding that more and more people want to get up close and personal with us and Pink Lady and for sometime now we’ve had a website where people can contact us and we’ve been getting a lot of contacts lately from people wanting to know where they can find the apple so we decided to go one or two steps further and get into Twitter and Facebook and allows us to engage more directly with our consumers.

Taylor now spends part of his day interacting with people via the internet programs.

TAYLOR: Actually I enjoy it because you get people that are contacting you and desperate to find the Pink Lady apple during the times of the year that it may not be available and at times you can almost see tears in their messages that they’ve got to have this apple and Twitter and Facebook is going to be another area we can have contact with these people

Pink Lady is one of the last apples to be harvested and Taylor says it should start coming off the trees very soon.

TAYLOR: Well the initial projections that I have seen are about 2.6 million boxes in the state of Washington which would be pretty much what we’ve had as the norm the last two or three seasons and probably a couple hundred thousand more out of California so we’re looking at pretty much at a normal harvest, maybe a little bit more than normal.

That’s today’s Fruit Grower Report. I’m Greg Martin on the Northwest Ag Information Network.