The label wars are really gearing up as food marketers are stretching the limit to create labels for their products that will have them standing out from the crowd. In center ring right now there appears to be the “organic” versus “natural” label competitors. Products aimed at the green market are beginning to blur the lines between organic and natural. Confusion on the part of consumers seems to be the end result, but contrary to what some believe, consumers are “smart enough” to know what they want; safe, nutritional food for their families that won’t break their pocketbook. Many people believe “natural” is regulated by the government and “organic” isn’t. In reality, it’s just the opposite. And while natural labels tend to mean produced without added hormones, artificial substances, or preservatives, it does not mean the products are produced without pesticides, antibiotics, or herbicides; factors that in addition truly define organic production. Consumers will just have to be more thorough and read the entire label and ingredient lists.