Publicity Stunts

As publicity stunts go this one must certainly take the cake. I’m referring to PETA’s most recent request of Hasbro to replace the traditional Scottish Terrier dog token with that of a “pound puppy”, in other words a shelter mixed breed dog. PETA jumped on this idea after Hasbro announced plans to replace one of its Monopoly game tokens in an effort to “freshen the brand”. Of course PETA would jump on such a great opportunity to bring awareness to their cause. Just when you think they can’t get any sillier they go and demand that the Monopoly game Scotty dog be changed in order to save mutts everywhere, and put an end to the monopolization of the pet world by purebred dogs. In fact, PETA’s letter to Hasbro attacked several well loved breeds for their physical flaws, German Shepherds, Pugs, and of course Scotties, stating that “buying purebred dogs is pointless, out of touch, and thoughtless”. Of course, according to PETA having pets of any kind, purebred or otherwise, goes against its ideology of “total animal liberation”. So I guess it all falls back to what PETA leader Ingrid Newkirk said about the group in 2003, they are just “complete press sluts” and yes everything they do is a publicity stunt.