US Wheat Showcased in Egypt

US Wheat Associates recently led a trade mission to Egypt focused on building demand and educating buyers on US wheat. The team hosted a professional baking workshop in Suez, demonstrating milling and baking techniques using hard red spring wheat. US Wheat Associates, Director of Communications, Ralph Loose, shares more on the effort.

“We invited 30 professional bakers from around the country to kind of give them a better idea how to work with our hard red spring wheat. It has a better strength in a lot of the products that they bake. We had our top consultant, and he presented three days of just high-intensity training, everything from the flour development to the mixing, the blending to the baking, several different products. So as a really interesting gathering, you know, a very different part of the world with different parameters, as far as their bakery products. So it was quite interesting. And at the same time, we were able to promote our wheat, all six classes of US wheat. Even though this workshop was focused on hard red spring, they also use hard red winter and soft red winter for a lot of their products. So we were able to talk about that as well.”

The overall goal was to educate foreign buyers on the qualities of us wheat and ultimately drive demand.