05/03/07 Trademarking the Lady

Trade marking the Lady. I'm Greg Martin with today's Fruit Grower Report. Travel down the aisle of any supermarket and you instinctively reach for your favorite brands. Everything from toilet paper to snack foods. But when you get to the produce section you just grab a bag of apples or a bunch of grapes with little thought to brands. Enter the Pink Lady. TAYLOR: You see trademarks on other products in other places in the store and were now seeing it enter the produce area. I think because of the fact that it does help us market that product. Alan Taylor is the marketing director with Pink Lady America. TAYLOR: Secondly were looking at products here that require a substantial investment to bring them to our markets and it requires travel and other elements that come into play so there is an investment in bringing new varieties in and the trademark is one of the ways you hope to recover some of that investment. According to Taylor, other apple varieties are taking notice. TAYLOR: Well we've had the trademark on the Pink Lady brand for quite a number of years. It was one of the first of the apple varieties to go that route but we have seen a number of varieties in the last few years, or the last couple of years such as Jazz and Cameo and Pacific Rose that are doing the same kind of thing. That's today's Fruit Grower Report. I'm Greg Martin on the Northwest Ag Information Network.