Farmers are Not Tech-Averse
Tim Hammerich
News Reporter
Agriculture doesn’t have a reputation for being the most technologically advanced industry, but that doesn’t mean farmers aren’t willing to adopt new technology. In fact, Bushel’s Julia Eberhart says their recent “state of the farm” survey asked hundreds of farmers the question: “Which of the following statements best describe your willingness to adopt new technology?”
Eberhart… “ The number one leading answer, which is the number one most experiential is, "I am willing to experiment with new technologies." Over 40% of these farmers, all ages, flat out saying, "I'm willing to experiment with new technologies." And then you see the next 20% is, "I wanna see others maybe have some success first before I, start using it." farmers are not tech-averse. Everyone has this stereotype of tech-averse farmers, and year after year, our data proves that flat-out wrong, and it only continues to grow.”
Now of course that doesn’t mean they’re willing to purchase everything.
Eberhart… “ I'm willing to try new things, but it can't cost me 30 grand to just try it and see if it works, right? There's gotta be some ways to be able to try that out. I'm not gonna try that on all my fields. I'm gonna just try it on a small one, but I'm willing to try. And then that, whatever it is, has to show value before doubling down again.”
You can download the full report on Bushel’s website: http://bushelpowered.com/state-of-the-farm
