You're Invited: Peanut Industry Set for Major Brand Reveal This Week
The National Peanut Board is gearing up for a big announcement this week—and they’re inviting the entire peanut industry to tune in.
This Wednesday, they’ll host a livestream announcement from 1 to 2 p.m. Eastern, revealing a brand-new consumer brand platform for peanuts. That includes a first look at the industry’s new logo, tagline, and campaign. Immediately after, from 2:15 to 3:30, the conversation continues with a virtual marketing summit—giving attendees the chance to help shape how this new brand platform rolls out.
Everyone connected to the peanut industry is welcome—growers, shellers, manufacturers, state executives, marketers, and peanut organization reps.
“This is a pivotal moment for the peanut industry,” said National Peanut Board Chief Marketing Officer Dena Malsom. “We’re unveiling a bold, unified brand platform designed to elevate peanuts in the hearts and minds of consumers—and we want every segment of our industry to be part of it. We can’t wait to share what’s next and build it together.”
For full details on how to join Wednesday’s livestream and summit, head over to https://nationalpeanutboard.org/news/media-alert-national-peanut-board-to-host-livestream-announcement-and-virtual-marketing-summit/
