Experimenting With Regenerative Agriculture

Tim Hammerich
News Reporter
For farmers curious about if regenerative farming practices might work on their operation, starting small can be a smart and manageable path. Heidi Diestel of Diestel Family Ranch encourages producers to experiment with a few acres, share their story, and gradually build a brand around quality and transparency.
Diestel... "If you're really small and you're looking to just make a minor change, or you just kind of wanna step in this direction, you know, if you can, right? Like take a few acres, make a commitment to it. Start in your local community. Start marketing and messaging this directly. I mean, it doesn't take much to open an Instagram account or have TikTok or what have you, and just start communicating your messages to why it's better, and then from there, just continue to build your brand. You know, if you, if you have a desirable product, you make a high-quality product that's differentiated with claims, potentially nutrient density, if you could prove that out, the market is there, consumers are wanting this. It's just about accessing them and getting them, getting that to the right point. So essentially, we did the exact same thing I just described, right? Yeah, we kind of just took a ranch and we said, okay, this is gonna be our regenerative ranch and we're gonna, you know, sell everything we can off of this ranch. And when that, when we're, when we've maxed it out, maybe we'll incorporate another ranch.”
Again, that’s Heidi Diestel of Diestel Family Ranch.